RTL Klub, the most watched commercial TV channel in Hungary, has a wide selection of newslike, political and documentary formats. These informative shows had an online outlet where viewers can rewatch already aired shows and read related articles.
RTL needed a fresh look and improved user experience of their newslike sites
This new solution drives more traffic to the videos, and more adviews to the banners.
Product, Design and Development closely working together, we build a fresh frontend that RTL could easily integrate with their existing content management system.
Started out with 1 product designer, 1 graphic designer and 1 frontend developer, later it was taken over by 2 developers for the finishing touches
"It was a refreshing experience how Chain.Reaction came and reformed our News Department's digital presence. They always kept our main business goal in mind: to increase the video views. Their perspective was a big help to let some editorial traditions and overcomplicated structures go, in order to have the sharp focus on our users behaviour and the core business."
-- Daniel Kübler - Digital Product Manager
Integrations (3rd party apps): Video.js player framework
Time: Sept 2016 - March 2017